Running pest control ads isn’t just about getting clicks—it’s about getting real customers to take action. Too many businesses waste money on ads that don’t convert because they use generic messaging, target the wrong audience, or fail to create urgency. The best pest control ads focus on specific customer pain points, clear solutions, and strong calls to action. Whether you’re running Google Ads, Facebook Ads, or Local Services Ads, here’s what works and why it gets results.
1. Google Local Services Ads – The Most Cost-Effective Lead Generator
Google Local Services Ads (LSAs) appear at the very top of search results and operate on a pay-per-lead model, meaning you only pay when a customer contacts you. These ads also include a Google Screened badge, which builds immediate trust. Unlike traditional Google Ads, LSAs attract high-intent customers who are actively looking for pest control services.
Why It Works:
- High visibility at the top of Google search results, increasing click-through rates
- Pay-per-lead model ensures you’re only charged for real inquiries, not just clicks
- Google Screened badge boosts credibility and trust with potential customers
- Local targeting means your ads are shown only to people in your service area
Example of a High-Converting LSA:
- Headline: “Top-Rated Pest Control – Google Screened & Verified”
- Description: “Fast, affordable pest control with a 100% satisfaction guarantee. Call now for a free estimate.”
- Review Score Highlight: “4.9-star rating from 250+ happy customers!”
How to Improve LSA Performance:
- Respond immediately to leads, as Google prioritizes businesses with fast response times
- Maintain a high review score to rank higher and get more leads
- Regularly update business details, service areas, and customer photos to stay relevant
LSAs work best for high-intent local searches and should be a top priority for any pest control business looking to increase qualified leads with minimal ad waste.
2. Google Search Ads – The Best Way to Capture High-Intent Customers
Google Ads (formerly AdWords) allow you to bid on specific search terms like “termite treatment near me” or “bed bug exterminator in [city].” Unlike LSAs, Google Ads use a pay-per-click (PPC) model, meaning you’re charged whenever someone clicks your ad, regardless of whether they convert. The key to maximizing ROI is targeting high-intent customers while eliminating irrelevant traffic.
Why It Works:
- Appears at the top of search results, making it highly visible to ready-to-buy customers
- Keyword targeting ensures your ad is only shown to people looking for pest control services
- Ad extensions allow you to add phone numbers, location details, and service highlights for better conversions
- Negative keywords prevent wasted ad spend on searches like “DIY pest control” or “free extermination”
Example of a High-Converting Google Ad:
Headline: “Same-Day Termite Treatment | Free Inspection & 100% Guarantee”
Description: “Worried about termites? Our expert team provides fast, effective treatments with a satisfaction guarantee. Call now for a free inspection!”
Call to Action: “Call Now – Limited Spots Available”
How to Improve Google Ads Performance:
- Use geo-targeting to focus on high-converting service areas
- Add negative keywords to filter out unqualified clicks
- Test different ad variations to see which messages drive the most conversions
- Optimize your landing page to match the ad’s message and make booking easy
Google Ads work best when paired with LSAs and a strong website to convert search traffic into actual customers.
3. Facebook and Instagram Ads – The Best for Awareness and Retargeting
Unlike Google Ads, which target people actively searching for pest control, Facebook and Instagram Ads help create demand before a customer even starts looking. These ads work well for brand awareness, seasonal promotions, and retargeting website visitors who didn’t book a service.
Why It Works:
- Targets homeowners based on location, interests, and behaviors
- Retargets visitors who checked out your website but didn’t book a service
- Visual ads grab attention and increase engagement
- Cost-effective compared to traditional advertising, with lower cost-per-click rates
Example of a High-Converting Facebook Ad:
Headline: “Take Back Your Yard – Mosquito-Free Guarantee!”
Image/Video: Technician treating a backyard or a close-up of a mosquito infestation
Description: “Tired of mosquito bites ruining your summer? Our expert mosquito control keeps your yard pest-free all season. Get $50 off your first treatment—book now!”
Call to Action: “Schedule Your Treatment Today!”
How to Improve Facebook and Instagram Ad Performance:
- Use before-and-after images to show real results
- Run seasonal promotions (e.g., mosquito control in summer, rodent prevention in fall)
- Retarget website visitors and past customers with special offers
- Include a strong call to action with a sense of urgency, like “Limited Spots Available”
Facebook and Instagram Ads work best for brand awareness and lead nurturing, making them an ideal complement to Google Ads and LSAs.
4. Nextdoor Advertising – Reaching Local Homeowners
Nextdoor is a neighborhood-based social platform where homeowners ask for and recommend local services. Because people trust recommendations from their neighbors, advertising on Nextdoor feels more personal and credible.
Why It Works:
- Targets homeowners directly in your service area
- Higher engagement rates than traditional social media platforms
- Community-driven referrals make customers more likely to trust your business
- Less competition than Google and Facebook, meaning lower ad costs
Example of a High-Converting Nextdoor Ad:
Headline: “Trusted Pest Control in [Neighborhood] – Book a Free Inspection”
Description: “Your neighbors trust us for reliable pest control. Call today and get $50 off your first service!”
Call to Action: “Message Us Now”
How to Improve Nextdoor Ad Performance:
- Encourage satisfied customers to recommend your business in discussions
- Use local references in your ads, such as the name of a specific neighborhood
- Offer exclusive discounts for Nextdoor users to encourage bookings
Nextdoor ads work best for hyper-local marketing and should be part of any community-based pest control advertising strategy.
5. Direct Mail and Door Hangers – The Best Offline Ads for Local Outreach
Despite the shift to digital marketing, physical advertising still works—especially in residential areas. Direct mail and door hangers are cost-effective ways to reach local homeowners who may not be searching online.
Why It Works:
- Highly targeted—delivered to specific neighborhoods where pests are common
- Physical ads are harder to ignore compared to digital ads
- Perfect for seasonal promotions and special offers
Example of a High-Converting Door Hanger:
Headline: “Your Neighbor Just Got Pest Control—Now It’s Your Turn!”
Description: “Protect your home from termites, ants, and rodents. Get $75 off your first treatment when you call today!”
Call to Action: “Call Now for Same-Day Service”
How to Improve Direct Mail Performance:
- Use urgent messaging like “Limited-Time Offer” or “Act Now”
- Focus on specific pest problems relevant to the season
- Include a clear call to action with a discount or free inspection
Direct mail works best when combined with digital marketing, reinforcing your brand across multiple touchpoints.
Final Thoughts
The best pest control ads combine online and offline strategies to capture leads at every stage of the customer journey. Google Local Services Ads and PPC are best for high-intent searches, Facebook and Nextdoor Ads build awareness, and direct mail strengthens local brand recognition. By using a mix of these advertising methods, you can generate consistent, high-quality leads and grow your pest control business in 2025 and beyond.
