Marketing your pest control business doesn’t have to be complicated or expensive. The key is to focus on what actually drives leads, builds trust, and makes your company the obvious choice in your service area. Whether you’re dealing with slow seasons, tough competition, or underperforming ads, these strategies will help you get more calls, more customers, and better ROI from your marketing efforts.
1. Dominate Local Search with Google Business Profile (GBP)
When homeowners need a pest control service, the first place they look is Google. If your Google Business Profile isn’t optimized, you’re losing out on easy leads.
- Keep your business name, address, and phone number (NAP) consistent across all online listings.
- Upload high-quality photos of your team, trucks, and work in action. People trust what they can see.
- Post updates weekly—show seasonal pest tips, promotions, and recent jobs. Google rewards active profiles.
- Ask every happy customer for a Google review. Make it simple by texting them a direct link. The more 5-star reviews you have, the more calls you’ll get.
One pest control company in Texas increased calls by 40% in three months just by optimizing their GBP and consistently getting reviews. This is a free strategy that delivers huge results.
2. Get More Leads with Local Service Ads (LSAs)
Google’s Local Service Ads (the ones that say “Google Screened” at the top of search results) are a goldmine for pest control companies. They’re pay-per-lead, not pay-per-click, which means you only pay for actual customer inquiries.
- Set up your LSA profile with clear, compelling service descriptions.
- Upload photos and highlight customer reviews.
- Dispute bad leads (like spam or wrong services) to avoid wasting budget.
Companies using LSAs often see higher-quality leads compared to regular Google Ads because these ads prioritize local businesses with strong reviews.
3. Run Hyper-Targeted Google Ads (Without Wasting Money)
Many pest control businesses burn through ad budgets because their targeting is too broad. Here’s how to get better ROI from your Google Ads:
- Use location targeting to only show ads to people in your exact service areas.
- Add negative keywords like “DIY,” “jobs,” or “free” to filter out bad clicks.
- Run call-only ads so mobile users can call you directly instead of just visiting your site.
- Test ads for seasonal pests (mosquito control in summer, rodent control in winter) to match customer demand.
One pest control business cut their Google Ads costs by 30% while doubling conversions just by refining their keyword strategy and location targeting.
4. Turn Every Customer Into a Referral Source
Referrals are the easiest, cheapest leads you can get. People trust recommendations from friends and family more than any ad. Make it easy for customers to spread the word:
- Offer a referral discount (e.g., $25 off their next service for every new customer they send your way).
- Give out business cards or fridge magnets so they remember your name when a friend needs pest control.
- Send a follow-up text a week after service, thanking them and reminding them about your referral offer.
One pest control company in Florida increased word-of-mouth leads by 25% simply by adding a referral program to their customer follow-ups.
5. Build Trust with Simple Video Content
Customers want to see who they’re hiring before they make a decision. A quick 30-second video introducing your team or showing a pest treatment in action can make a huge difference.
- Post videos on your website, Google Business Profile, and Facebook.
- Answer common questions like “How do you get rid of termites?” or “Are your treatments safe for pets?”
- Keep it authentic—you don’t need fancy production. Just be helpful and professional.
A small pest control company in Georgia started posting weekly pest prevention tips on Facebook and YouTube, and within six months, their organic website traffic tripled.
6. Convert Website Visitors Into Customers
A slow, outdated website can kill your conversions. If people can’t find the info they need fast, they’ll leave and call your competitor. Make sure your website:
- Loads fast and is mobile-friendly (most pest control searches happen on phones).
- Has a clear call-to-action (CTA) like “Call Now for a Free Inspection.”
- Shows your Google reviews and local credibility.
- Features a live chat option so customers can ask quick questions.
One pest control business revamped their site with a faster load time and a click-to-call button, leading to a 20% increase in booking requests almost immediately.
7. Get More Reviews (Because They Drive More Calls)
90% of people read reviews before choosing a local service. If your competitors have more reviews than you, you’re losing leads.
- Ask every satisfied customer to leave a Google review—make it part of your process.
- Automate review requests with a text or email after service.
- Respond to every review (good or bad). Customers and Google both notice.
A pest control business in California saw a 30% boost in calls after consistently asking for reviews and responding to them.
8. Stay Top of Mind with Facebook & Instagram Ads
Most people don’t think about pest control until they have a problem. Stay in front of them with low-cost Facebook and Instagram ads.
- Run simple awareness ads showing your services in action.
- Target homeowners in your service area (not just random users).
- Retarget people who visited your website but didn’t call.
A pest control company in Arizona spent just $300/month on Facebook ads and got a steady flow of new calls by targeting homeowners who had recently searched for pest-related content.
Start Small, Scale Up
You don’t need a huge budget or a full marketing team to see real results. Just focusing on Google Business Profile, reviews, referrals, and a few strategic ads can transform your lead flow.
If your marketing isn’t working or you’re not sure where to start, we specialize in pest control marketing and can help you get more calls, book more jobs, and grow your business—without wasting money. Let’s talk about how we can make that happen.
